"Believing that brilliant ideas were buried in the corporate hierarchy, the CEO invited each of the company’s 61,000 employees to unleash their creativity: “Everybody everywhere, innovate”! In the Italian Alps, a crew of 25 handpicked workers got to work with a single purpose: to create unique products or services that would truly differentiate Whirlpool from competitors. A year later, they came back with “an internet business that would enable people to race one another over the web on stationary bikes.”